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AIGA 100 Years of Design: 1914–2014

To celebrate the American Institute of Graphic Arts’ centennial, the AIGA asked 100 designers to create “a piece of artwork that makes a social, political or cultural statement about one year from AIGA’s history.”

I chose the year 1958 so I could work with Gerald Holtom’s timeless symbol for Nuclear Disarmament—what would eventually become known as the “Peace Sign.” As this mark has long been appropriated for commercial purposes—one can buy Baby Gap clothes emblazoned with the symbol—it has lost its primary meaning and urgency as a sign. My intention was to remind folks of the symbol’s original meaning and hopefully reintroduce to it qualities of urgency and even threat.

All 100 designs from the project can be seen on the AIGA site.